Wildside, the World WILD Web
Our World WILD Web
One of the greatest challenges facing the world today is the catastrophic loss of wildlife. We believe that one of the best ways to help protect wildlife is to encourage people to get out and experience it directly. We believe that this helps people to make meaningful connections with the natural environment and creates a desire to protect it. To help to do this, we created WildSide – a website that provides reliable, unbiased information about where and how to see wildlife.
Our aim is that WildSide will help to make wildlife watching an everyday activity for people around the world. We hope that WildSide will encourage people to go out and see wildlife – not in zoos or on tvs – but in its natural environment. And by doing so, they will begin to love wildlife as much as we do, and to do what they can to protect it. We hope that this will create a step change in the amount of money spent on wildlife watching and generate an economic necessity to protect the natural environment.
The project is led by Chris White, one of the Lifescape Project’s trustees and an Environmental Economist at AECOM. If you want to learn more about this exciting project please email Chris.
Natural Capital Laboratory, Birchfield, Scotland